Evaluating the Climate.gov Web Portal—A Key Resource for Climate Information
The QoR construct is based upon five dimensions:
-Awareness—knowledge that the agency exists, what it does, and why.
-Trust—perception that the agency's products/services are accurate, credible, and authoritative.
-Satisfaction—perception that agency's products/services are relevant, reliable, and complete.
-Usability—regular use of agency's products/services; perception that they are easy to use.
-Control Mutuality—perception that interaction with and influence on the agency is possible.
In this evaluation, data were gathered using four methodologies: (1) a pop-up survey; (2) web analytics; (3) usability studies; and (4) telephone interviews with power users. The data were analyzed to generate QoR measures for each audience type and each dimension and to provide the agency with recommendations for enhancing the web portal.
Our results show that the QoR values for Climate.gov have increased from 2012 to 2014. The website design, content, and approach are largely meeting the needs and expectations of the four audiences. Possible areas for enhancement include improving interconnectivity between website sections and enhancing availability through mobile devices. In this presentation, we will discuss the suite of evaluation techniques and share key findings, including user interest levels and perceptions of resource usability and credibility.
Presentation MediaEvaluating the Climate.gov Web Portal (PowerPoint 2007 (.pptx) 2.1MB Jul16 15)