Using PRIZM Look-up to Identify Consumer Markets part of Examples
This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Determining the Break-Even Point of Profit for a Campus Service part of Examples
Students are asked to determine the break even profit point for a service to be offered on campus, using an online break even calculator.

Explicit and Implicit Costs of Education: Context Rich Problem part of Examples
Students are faced with advising a roommate about the costs and benefits of continuing with their education. Specifically, students are asked to apply the concepts of explicit and implicit costs to a real world scenario.

Perfect Competition: A Context Rich Problem part of Examples
Students find the profit-maximizing level of output for a perfectly competitive firm and check the shut-down condition for two different prices.

Context-rich problem for cooperative group problem solving - Electric Force part of Examples
Context-rich problem for electrostatics in an introductory physics class. The instructional setting uses cooperative group problem solving.

Airline Revenues: Supply and Demand (Context Rich Problem) part of Examples
An exercise that has students translate an economic event described in the newspaper into representation in a supply and demand diagram

Gasoline consumption: incentive effects of taxes vs. standards (Context Rich Problem) part of Examples
Students analyze the effectiveness, equity and political appeal of higher gasoline taxes and increased CAFE standards as a means of achieving a reduction in oil imports.

Where Would Shoppers Go? part of Examples
Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to shop.

Imperfect Competition: Context-Rich Problem part of Examples
This context-rich problem helps students to apply the characteristics of imperfect competition to a real world setting.

Price discrimination context-rich problem part of Examples
Students prepare an essay to explain pricing strategies for two different companies.