Using PRIZM Look-up to Identify Consumer Markets part of Examples
This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Determining the Break-Even Point of Profit for a Campus Service part of Examples
Students are asked to determine the break even profit point for a service to be offered on campus, using an online break even calculator.

Explicit and Implicit Costs of Education: Context Rich Problem part of Examples
Students are faced with advising a roommate about the costs and benefits of continuing with their education. Specifically, students are asked to apply the concepts of explicit and implicit costs to a real world scenario.

Hemispheric Lateralization: Are You Left- or Right-Brained? part of Examples
An online brain dominance inventory provides students with information on their brain dominance and information processing style. This relates to perception and learning styles.

Perfect Competition: A Context Rich Problem part of Examples
Students find the profit-maximizing level of output for a perfectly competitive firm and check the shut-down condition for two different prices.

Marginal Analysis Context-Rich Problem part of Examples
In this problem, students consider the benefits of reduced tray usage in school cafeterias by comparing the cost savings of having to clean fewer trays against the opportunity cost of increased labor and energy costs to clean the cafeteria after meals.

Airline Revenues: Supply and Demand (Context Rich Problem) part of Examples
An exercise that has students translate an economic event described in the newspaper into representation in a supply and demand diagram

Comparative statics: impact of corn price increase (Context Rich Problem) part of Examples
Students use comparative statics to determine the effects of corn price increases on related markets.

Gasoline consumption: incentive effects of taxes vs. standards (Context Rich Problem) part of Examples
Students analyze the effectiveness, equity and political appeal of higher gasoline taxes and increased CAFE standards as a means of achieving a reduction in oil imports.

Elasticity and Total Revenue: Context Rich Problem part of Examples
Context rich problem allowing students to apply elasticy of demand concepts.