Using PRIZM Look-up to Identify Consumer Markets part of Examples
This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Hemispheric Lateralization: Are You Left- or Right-Brained? part of Examples
An online brain dominance inventory provides students with information on their brain dominance and information processing style. This relates to perception and learning styles.

Determining the Break-Even Point of Profit for a Campus Service part of Examples
Students are asked to determine the break even profit point for a service to be offered on campus, using an online break even calculator.

Marginal Analysis Context-Rich Problem part of Examples
In this problem, students consider the benefits of reduced tray usage in school cafeterias by comparing the cost savings of having to clean fewer trays against the opportunity cost of increased labor and energy costs to clean the cafeteria after meals.

Perfect Competition: A Context Rich Problem part of Examples
Students find the profit-maximizing level of output for a perfectly competitive firm and check the shut-down condition for two different prices.

Where Would Shoppers Go? part of Examples
Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to shop.

Select-A-City for Demographic and Economic Opportunities, Using an Online Database part of Examples
This activity asks students to review the demographic and lifestyle statistics available at ERsys.com, and determine which city or location would provide the best consumer market opportunity for the given problem.

Price discrimination context-rich problem part of Examples
Students prepare an essay to explain pricing strategies for two different companies.

Wal-Mart Context Rich Problems part of Examples
In this example, students are asked to research the effects of Wal-Mart on small town economies, relate those effects to their own town, and draw a conclusion based on those effects.

Context-rich problem for cooperative group problem solving - Electric Force part of Examples
Context-rich problem for electrostatics in an introductory physics class. The instructional setting uses cooperative group problem solving.