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Effective public engagement  

Please share the single most effective public engagement experience you have encountered, and why it was so effective.

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This is tough, but I'll say the Manzanar National Historic Site in Inyo County, CA, a restored internment camp from WWII. The stark, austere facility is quite powerful with the high Sierra to the west and the desert to the east. The power for me is in the physical space, the geography and the knowledge of what transpired. (Note: I might change my mind.)

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I was extremely impressed with the public engagement around the Mars Perseverance Mission which arrived on Mars recently. To engage the public, people were able to submit their names to show interest, and all of those names traveled inside the vehicle to the surface of Mars. There were numerous programs and press conferences explaining the mission, with special focus on engaging children. The day of the landing, much of the press coverage was Q and A for the general public, including children. They have also done an excellent job with social networking and their website.

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Originally Posted by Jon Lewis


This is tough, but I'll say the Manzanar National Historic Site in Inyo County, CA, a restored internment camp from WWII. The stark, austere facility is quite powerful with the high Sierra to the west and the desert to the east. The power for me is in the physical space, the geography and the knowledge of what transpired. (Note: I might change my mind.)


A friend of mine has the Yellow Bowl Project. She and her husband visited all of the concentration camps and photographed the bowls. It is very powerful.

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@Suzanne: I will check out the Yellow Bowl Project! Thanks for sharing.

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The Cross Sound Ferry, which travels from New London CT to Orient Point NY, has a small room with an exhibit created by Mystic Aquarium. The exhibit itself focuses on Long Island Sound, which is great because the ferry crosses the sound. What I was most impressed with was the location. The ferry trip is just over an hour long and there are always parents trying to entertain children. Families will visit the exhibit because there is nothing else to do. What a great place to reach people who may not go out of their way to engage in a science exhibit. This has made me wonder, where else to kids get stuck with nothing to do?

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Robin! I am so happy to hear this. Our Mars public engagement team is quite literally out of this world!

Originally Posted by Robin Frisch-Gleason


I was extremely impressed with the public engagement around the Mars Perseverance Mission which arrived on Mars recently. To engage the public, people were able to submit their names to show interest, and all of those names traveled inside the vehicle to the surface of Mars. There were numerous programs and press conferences explaining the mission, with special focus on engaging children. The day of the landing, much of the press coverage was Q and A for the general public, including children. They have also done an excellent job with social networking and their website.

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I only learned recently that breakfast is NOT the most important meal of the day. In fact, nutrition research has shown that you don't even need breakfast! I have always believed breakfast is the most important meal of the day, having heard it growing up in a world where our parents said it because the newspapers and TV ads told them so. This might be one of the best public engagement strategies ever, spurred by the cereal companies (according to an article I read recently).

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[quote=Shelley Whitmeyer]
The Cross Sound Ferry, which travels from New London CT to Orient Point NY, has a small room with an exhibit created by Mystic Aquarium. The exhibit itself focuses on Long Island Sound, which is great because the ferry crosses the sound. What I was most impressed with was the location. The ferry trip is just over an hour long and there are always parents trying to entertain children. Families will visit the exhibit because there is nothing else to do. What a great place to reach people who may not go out of their way to engage in a science exhibit. This has made me wonder, where else to kids get stuck with nothing to do?

We did a similar thing on a ferry across a lake in the Lake District, showing the multibeam image of the ferry's trip so that the people onboard could see the lakebed beneath them. A captive audience!! Worked really well

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The thing that really sticks in my mind is the architect designed mathematics gallery at the Science Museum in London. Designed around a central plane, the whole gallery follows the theoretical airflow of the plane in flight. The result is something very visually appealing, and as someone who hates Math, it still drew me in and I found myself walking round the whole exhibit.

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I'm sure I'll think of more physical examples later, but the first thing that comes to mind is some public service announcement ads that I grew up with in Australia. So effective that I remember the jingles and often still sing them to myself. "Slip! Slop! Slap! Slip on a shirt, slop on sunscreen, and slap on a hat..." They combined a catchy song with simple, easily remembered info with appealing imagery. Today this day, I think this combo is one of the most effective ways to reach the broadest public audience, especially in the Internet age with social media and other digital tools at our disposal. It's something I continue to explore and work towards in my scicomm work.

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This post was edited by Sarah Nakamoto on Apr, 2022
I'm sure I will think of more, but here are a few of my favourites:

- Pure Iceland exhibition, Science Museum London, 2006 www.culture24.org.uk/art/art33388: I liked this because it was a fully immersive experience with sounds, landscapes and a faux moss floor. Having now been to Iceland I can recognise how realistic it was!
- London Canal Museum, UK: https://www.canalmuseum.org.uk/ : this museum also has a few immersive canal boat experiences, in that you can go inside stationary boats inside the museum and the museum backs onto the canal at King's Cross. There are also lots of easy to follow pictographic timelines to learn about the history of the UK waterways.
- These TikTok videos about the immune response to the COVID-19 vaccine by a US based healthcare professional called Shelly (I can't find any articles with the full name of the creator). Maybe I am just in post-vaccine mode (I had my first one on Monday) but these really helped me understand what was happening with the side effects post vaccine and made me way less worried! Plus made me smile when I was feeling terrible.
Article: https://www.popsugar.co.uk/fitness/healthcare-worker-viral-tiktok-covid-19-va...
Video 1: https://www.tiktok.com/@shellydidit/video/6908935268179512581
Video 2: https://www.tiktok.com/@shellydidit/video/6931937231565229318
Video 3: https://www.tiktok.com/@shellydidit/video/6921595350050426118
Video 4: https://www.tiktok.com/@shellydidit/video/6913730896319253765

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Call me old school, but when I think about it, the most memorable public engagement experiences for me were hearing someone who has had an interesting experience related to the content give a talk (with visuals) about their experiences. I both feel a personal connection with the speaker in front of me, as they can't help but convey some of the emotions they felt during the experience, while also learning information in a memorable way. These, of course, can be potentially painful if the person doesn't have good social skills or an ability to speak about their work without jargon, but if the person is a good public speaker, those are the experiences that stick out the most to me. (Though, also, it occurs to me these kind of public talks don't necessarily draw a crowd unless they are part of a series that has already built up an audience.)

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The Mill City Museum in Minnesota! Combined history and science very effectively with demos on how explosive flour dust can be, made understanding the experience of working in a flour mill visceral. And then they had an exhibit on the history of advertising for different flour vs. corn products that made me come away with a deep appreciation of how flour has become so culturally integral in the US (and how breakfast cereal companies made eating breakfast a thing). It was effective because it added so many dimensions to something so commonplace.

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Space projects are also very popular and accepted in Japan. Recently, the return of Hayabusa2 and its sample return became a major topic of discussion. The strategy of Hayabusa2 project was to "promote" public support by showing the difficulties during the development and operation of the technology. I think the story all tells us the importance of opening the information to the public, which we are thinking now to do for the Mantle drilling.

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My favorite example of effective public engagement is also about space, in particular about Samantha Cristoforetti, the first Italian woman in space. During her space mission in 2017 she was very active on Twitter.
It was a great example for women in STEM, and apparently she has a passion for geology. I attach my favorite twit, where she claims she wished to be a geologist!

I also found some of the presidential&keynote lectures at last AGU very inspiring. I think what made them effective was to hear the story of the person behind the public figure.

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I also thought of one from my point of view as a communicator. I took over a school gym an
d laid out a huge floormap of the world with the plates mapped on it as well as significant earthquakes areas and volcanic zones. After a discussion about any links the children could see, we set up a lego seismometer (working) and I had them jumping up and down in different sized groups and at different distances away from it. Seeing the links begin to grow in their minds, and seeing them go back to the map to discuss things after seeing the seismic waves they generated was a real win. And that they stayed after the bell and had to be fetched by their parents!! Science was very definitely cool that day and I loved being a part of their learning experience.

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Originally Posted by Carol Cotterill


[quote=Shelley Whitmeyer]
The Cross Sound Ferry, which travels from New London CT to Orient Point NY, has a small room with an exhibit created by Mystic Aquarium. The exhibit itself focuses on Long Island Sound, which is great because the ferry crosses the sound. What I was most impressed with was the location. The ferry trip is just over an hour long and there are always parents trying to entertain children. Families will visit the exhibit because there is nothing else to do. What a great place to reach people who may not go out of their way to engage in a science exhibit. This has made me wonder, where else to kids get stuck with nothing to do?

We did a similar thing on a ferry across a lake in the Lake District, showing the multibeam image of the ferry's trip so that the people onboard could see the lakebed beneath them. A captive audience!! Worked really well



Maybe ferries are a good outreach venue for scientific ocean drilling. What about a button riders could push to see how deep the water is or check the water temperature?

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I don't know if I can name one specific event, but I think the most impactful events for myself are the ones that make me "feel" - ones where I'm smiling and laughing while I'm learning, ones that have me sharing the content and experience with others right after and well after the event. And if it is an event/experience I'm going through with others at the same time (not engaging alone), that amplifies the impact even more. I enjoy being a part of a community during a public engagement event.

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I have very limited experience in public engagement so I'm looking forward to learning from all of you.

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Volunteering at a local museum during one of their events. I was able to discuss Antarctic paleoclimate with children and their parents as well as individuals of all ages. It was a great way to engage with people from various backgrounds who would not normally think of this topic on a day to day basis. Plus everyone is always so amazed to see sediment that is millions of years old from the ocean.

The one on one events where everyone can ask questions I find are the most impactful for those I engage with as they are able to have a conversation and speak freely without feeling that their questions are being judged.

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I am not sure if they still have it, but at the Chabot Space and Science Center in Oakland, CA, they had a lab sponsored by Bill Nye, where kids can learn things like Earth Science and Meteorology with hands-on experiences. They also had a simulation lab for being on a NASA mission, where the students had to work together to figure out the problem on the ship. Both were cool to me, even though I was the adult in the situation!

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For me, it has been citizen science events. Any method of being able to include the public in the science has been very effective in getting others engaged in a particular topic. Otherwise, any event that is hands-on I've noticed to be very effective; for example, the Traveling Earth Science Exhibit at The Discovery Lab in Tulsa, OK.

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As part of the Citizen Science project, school children involved in the project were invited to the University campus and to provide exposure to various processes and instruments. The children and the accompanying teachers were enthusiastic about the work, instruments, etc. I think public engagement is most effective as it involves the transfer of knowledge to pupils, parents and teachers through self exposure.

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I thought of another one that was super effective. I was helping with Nature's Classroom, an environmental education program here in New England. We did an activity on global hunger, but the kids (8th grade) didn't know they would be a part of the activity in real terms. At dinner, some tables got a feast of platters, some got a medium amount of food, and some tables got only dry bread and a little water. You can imagine the upset that ensued among those who didn't get much food, the guilt (or smugness) among those who got the feast, and the discussions that arose in the group as a whole. Of course, everyone received the feast once the point was made. Fascinating and an experience that informed many hearts and minds.

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On Open House Days there are lot of curious and interested people around, many with kids.

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Rehemat, I hope to have the chance to sit with you in person sometime. Maybe at an AGU or other conference. I have the feeling there's so much to talk about! Just the little you shared yesterday at our workshop got me thinking about more ideas and possibilities. Mahalo for joining our workshop :)

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Originally Posted by Kevin Kurtz


Call me old school, but when I think about it, the most memorable public engagement experiences for me were hearing someone who has had an interesting experience related to the content give a talk (with visuals) about their experiences. I both feel a personal connection with the speaker in front of me, as they can't help but convey some of the emotions they felt during the experience, while also learning information in a memorable way. These, of course, can be potentially painful if the person doesn't have good social skills or an ability to speak about their work without jargon, but if the person is a good public speaker, those are the experiences that stick out the most to me. (Though, also, it occurs to me these kind of public talks don't necessarily draw a crowd unless they are part of a series that has already built up an audience.)


Kevin, what if we work on ways to capture the feeling of the experience you're talking about and combine that with something virtual? I know the world is zoom weary, but there is an opportunity to connect in a zoom format that doesn't exist in person. Just a thought.

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