Evaluating Visual Composition

Tips

• Allow time for revision. Evaluation as feebback.
• Focus on the thought process--the ability of the student to defend their choices.
• Emphasize audience--does this work given its purpose.
• Use peer feedback--does this work for other people.
• Involve students in the development of criteria.

Some Choices that Can Go into a Two-Dimensional Visual Composition

Rhetorical

Formal

Cultural

Material

Ethical

Examples of Evaluation Criteria

• Criteria found in the Carleton's study " Curricular Uses of Visual Materials: A Mixed-Method Institutional Study"
• A rubric for assessing a brochure produced for a nonprofit organization (Anne Wysocki)
• A rubric for assessing a the rhetorical analysis of a magazine article (Anne Wysocki)
• A rubric for responding to a short public service announcement video (Anne Wysocki)
• A rubric for assessing an argumentative poster (Anne Wysocki)
• A rubric for assessing a research documentary photography book
• A rubric for assessing an instruction set on how to be a computer gamer (Anne Wysocki)
• A rubric for assessing an editorial (Anne Wysocki)
• A rubric for responding to a short comic on a social issue (Anne Wysocki)
• A rubric for assessing an online research project (Anne Wysocki)
• A rubric for responding to a communication project produced for a nonprofit organization (Anne Wysocki)