Paid Marketing Brief and Circular Economy
Elina Tang, Northern Illinois University
You are a consultant for your chosen brand. They've hired you to evaluate and create a better strategy for their paid digital marketing efforts and asked you to especially highlight that their product(s) ...

Wick3d Designs New Product Negotiation
Bethany Cockbrn, Northern Illinois University
This is a multi-party negotiation role play in which students are given negotiating roles and then are asked to negotiate and agree on a new product for their company. The company's values include ...

Design a Flowchart of a Circular Economy in a Consumer Packaged Good
Tim Bode, Wittenberg University
For my Busn340 marketing class, the class must divide up into groups and conduct a semester long research project to develop a new brand of product in one of the following consumer packaged goods categories: 1) ...

Water Crisis
Megan Brown, Northern Illinois University
Following the circular economy common exercise, the "Water Crisis" lecture and activity includes information on water resources, direct water use, and virtual water. The main activity has the students determine their water footprint and then try to decrease it to the rationing level used in Cape Town, South Africa during the countdown to "Day Zero" in 2018.

Waste Audit
Cody Hyman, Bentley University
We conducted 2 waste audits, one voluntary and one to be turned in to share with the class. This captures different incentives involved with current ESG disclosure (voluntary) and the SEC's proposed mandatory rule.

Are Clean Tech Startups Sustainable and/or Circular?
Zana Cranmer, Bentley University
Students apply what they have learned from the common exercise to a clean tech startup company. They map out the lifecycle of the product or service, identify potential impacts in each phase, and evaluate the ...

Food Systems Interventions (Discussion)
Emily McKee, Northern Illinois University
Students participate in small-group discussions, followed by full-class discussion to apply some of their learning from the BASICS module to our exploration of food systems.

Patterns of Herpetofauna Biodiversity using HerpMapper
Richard Phillips, Wittenberg University
HerpMapper is a community science application that allows the public to submit records of amphibians and reptiles to contribute to our knowledge on their distribution and a lesser extent their abundance. To submit ...

Making Vinyl Records Sustainably
Ross Jackson, Wittenberg University
The activity was focused on making vinyl records in a more sustainable way. The company was called "Witt World Records." The waste audit data were used as the basis of creating an internal memo and an ...

Campus Waste Audit
Elizabeth Stoner, Bentley University
The course specific excercise we did was to take Bentley University waste data across multiple years (and different buildings). Student evaluated waste diversion rates, compost rates, and landfill rates to assess ...