Using PRIZM Look-up to Identify Consumer Markets part of Pedagogy in Action:Library:Context-Rich Problems:Examples
This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Hemispheric Lateralization: Are You Left- or Right-Brained? part of Pedagogy in Action:Library:Context-Rich Problems:Examples
An online brain dominance inventory provides students with information on their brain dominance and information processing style. This relates to perception and learning styles.

Using PRIZM Look-up to Identify Consumer Markets part of Examples
This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Determining the Break-Even Point of Profit for a Campus Service part of Examples
Students are asked to determine the break even profit point for a service to be offered on campus, using an online break even calculator.

Determining the Break-Even Point of Profit for a Campus Service part of Pedagogy in Action:Library:Context-Rich Problems:Examples
Students are asked to determine the break even profit point for a service to be offered on campus, using an online break even calculator.

Perfect Competition: A Context Rich Problem part of Examples
Students find the profit-maximizing level of output for a perfectly competitive firm and check the shut-down condition for two different prices.

Marginal Analysis Context-Rich Problem part of Examples
In this problem, students consider the benefits of reduced tray usage in school cafeterias by comparing the cost savings of having to clean fewer trays against the opportunity cost of increased labor and energy costs to clean the cafeteria after meals.

Movement along vs. shift of demand curve: Water chlorination (Context Rich Problem) part of Examples
This context-rich problem asks students to distinguish between a movement along a demand curve and a shift of a demand curve for a price-inelastic product: water chlorination in Kenya.

Hemispheric Lateralization: Are You Left- or Right-Brained? part of Examples
An online brain dominance inventory provides students with information on their brain dominance and information processing style. This relates to perception and learning styles.

Select-A-City for Demographic and Economic Opportunities, Using an Online Database part of Pedagogy in Action:Library:Context-Rich Problems:Examples
This activity asks students to review the demographic and lifestyle statistics available at ERsys.com, and determine which city or location would provide the best consumer market opportunity for the given problem.