Using PRIZM Look-up to Identify Consumer Markets part of Pedagogy in Action:Library:Context-Rich Problems:Examples
This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Using PRIZM Look-up to Identify Consumer Markets part of Examples
This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Determining the Break-Even Point of Profit for a Campus Service part of Pedagogy in Action:Library:Context-Rich Problems:Examples
Students are asked to determine the break even profit point for a service to be offered on campus, using an online break even calculator.

Determining the Break-Even Point of Profit for a Campus Service part of Examples
Students are asked to determine the break even profit point for a service to be offered on campus, using an online break even calculator.

Explicit and Implicit Costs of Education: Context Rich Problem part of Examples
Students are faced with advising a roommate about the costs and benefits of continuing with their education. Specifically, students are asked to apply the concepts of explicit and implicit costs to a real world scenario.

Game Theory Context-Rich Problem part of Examples
This consists of a short essay to be written by students after watching the West Wing episode "Hartsfield's Landing." In it, students are asked to help a friend to understand the content of the show using the basic components of non-cooperative game theory and the prisoner's dilemma.

Hemispheric Lateralization: Are You Left- or Right-Brained? part of Pedagogy in Action:Library:Context-Rich Problems:Examples
An online brain dominance inventory provides students with information on their brain dominance and information processing style. This relates to perception and learning styles.

Hemispheric Lateralization: Are You Left- or Right-Brained? part of Examples
An online brain dominance inventory provides students with information on their brain dominance and information processing style. This relates to perception and learning styles.

Price discrimination context-rich problem part of Examples
Students prepare an essay to explain pricing strategies for two different companies.

Perfect Competition: A Context Rich Problem part of Examples
Students find the profit-maximizing level of output for a perfectly competitive firm and check the shut-down condition for two different prices.