The first half of this comprehensive book deals with the concepts and psychology behind the art of negotiating, and includes a self-assessment test for readers to gauge their existing skill level. The authors emphasize the importance of having the right attitude and aiming for a win-win situation rather than the other three possible outcomes: lose-lose, win-lose or no outcome. The book's second half supplies 101 concrete tactics for getting yourself the best deal and counteracting those who are seeking concessions from you.
