Paid Marketing Brief and Circular Economy

Elina Tang, Northern Illinois University, Marketing

Initial Publication Date: August 1, 2024

Summary

You are a consultant for your chosen brand. They've hired you to evaluate and create a better strategy for their paid digital marketing efforts and asked you to especially highlight that their product(s) embrace the circular economy concept. Write a paid marketing brief for the client.

Marketing | College Upper (15-16) | Designed for In-Person

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Learning Goals

Students will do a company or client overview, specify the campaign purpose & messaging while highlighting that the products/services embrace the circular economy concept. They will create a customer target Persona and also decide on campaign objectives. Finally, they will write the campaign strategy or the plan for achieving objectives.
Some higher-order thinking skills (e.g. critical thinking, synthesis of ideas) are developed by this activity.

Context for Use

This is for a digital marketing capstone class, where students have learned about paid digital marketing efforts and also completed the gallery walk. They are asked to evaluate and create a better strategy for the focal brand's paid digital marketing efforts. This can be adapted for other marketing classes.