Using PRIZM Look-up to Identify Consumer Markets part of Teaching Methods:Context-Rich Problems:Examples
Michelle Kunz
This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Hemispheric Lateralization: Are You Left- or Right-Brained? part of Teaching Methods:Context-Rich Problems:Examples
Michelle Kunz
An online brain dominance inventory provides students with information on their brain dominance and information processing style. This relates to perception and learning styles.

Perfect Competition: A Context Rich Problem part of Teaching Methods:Context-Rich Problems:Examples
Joann Bangs, College of St. Catherine
Students find the profit-maximizing level of output for a perfectly competitive firm and check the shut-down condition for two different prices.

Determining the Break-Even Point of Profit for a Campus Service part of Teaching Methods:Context-Rich Problems:Examples
Michelle Kunz
Students are asked to determine the break even profit point for a service to be offered on campus, using an online break even calculator.

Marginal Analysis Context-Rich Problem part of Teaching Methods:Context-Rich Problems:Examples
Brian Peterson, Central College
In this problem, students consider the benefits of reduced tray usage in school cafeterias by comparing the cost savings of having to clean fewer trays against the opportunity cost of increased labor and energy costs to clean the cafeteria after meals.

Select-A-City for Demographic and Economic Opportunities, Using an Online Database part of Teaching Methods:Context-Rich Problems:Examples
Michelle Kunz
This activity asks students to review the demographic and lifestyle statistics available at ERsys.com, and determine which city or location would provide the best consumer market opportunity for the given problem.

Price Ceiling: Context Rich Problem part of Teaching Methods:Context-Rich Problems:Examples
Rochelle Ruffer, Nazareth College of Rochester
context rich problem on price ceilings

Tax burden context-rich problem part of Teaching Methods:Context-Rich Problems:Examples
Joann Bangs, College of St. Catherine
Students are asked to write a letter to the editor of their newspaper to explain their point of view as a seller in a market that is about to experience an increased sales tax rate.

Price discrimination context-rich problem part of Teaching Methods:Context-Rich Problems:Examples
Joann Bangs, College of St. Catherine
Students prepare an essay to explain pricing strategies for two different companies.

Imperfect Competition: Context-Rich Problem part of Teaching Methods:Context-Rich Problems:Examples
Joann Bangs, College of St. Catherine
This context-rich problem helps students to apply the characteristics of imperfect competition to a real world setting.