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Initial Publication Date: December 4, 2012

POSC 204: Media and Electoral Politics: 2012 United States Election

Instructor: Barbara Allen
Political Science
Fall 2012

Viz Campaigns! Webpage
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Course Description
Our analysis of media influences on politics draws from three fields of study: political psychology, political behavior and participation, and public opinion. Students conducted a study of the effects of campaign ads and news using our multi-year data set of content analyzed election ads and news. We studied a variety of quantitative and qualitative research methods to learn how political communication affects U.S. elections.



Course Material

Course Goals and Expectations
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Project Proposal Questions
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Interesting Links
PBS NEWSHOUR: Create your Own Presidential Campaign Ads
NY Times: What Romney and Obama's Body Language Says to Voters