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Determining the Break-Even Point of Profit for a Campus Service part of Examples
Students are asked to determine the break even profit point for a service to be offered on campus, using an online break even calculator.

Select-A-City for Demographic and Economic Opportunities, Using an Online Database part of Examples
This activity asks students to review the demographic and lifestyle statistics available at, and determine which city or location would provide the best consumer market opportunity for the given problem.

Using PRIZM Look-up to Identify Consumer Markets part of Examples
This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Hemispheric Lateralization: Are You Left- or Right-Brained? part of Examples
An online brain dominance inventory provides students with information on their brain dominance and information processing style. This relates to perception and learning styles.

Where Would Shoppers Go? part of Examples
Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to shop.

Gasoline consumption: incentive effects of taxes vs. standards (Context Rich Problem) part of Examples
Students analyze the effectiveness, equity and political appeal of higher gasoline taxes and increased CAFE standards as a means of achieving a reduction in oil imports.

Unemployment and discouraged workers: Context Rich Problem part of Examples
Students use the Current Population Survey to calculate the official unemployment rate and two variations that include discouraged workers. Students compare the results and discuss what the varying definitions reveal about the labor market.

Comparative statics: impact of corn price increase (Context Rich Problem) part of Examples
Students use comparative statics to determine the effects of corn price increases on related markets.

Choosing output quantity under perfect competition (Context Rich Problem) part of Examples
The problem presents students with information about price, average costs and marginal costs for a vegetable farm. To answer the questions, students must apply the P=MC decision rule for perfect competition.

Calculating real home prices using the CPI (Context Rich Problem) part of Examples
Students calculate real home values using nominal values and the Consumer Price Index.

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