published September 5, 2013

SENCERizing the Communication of Science

Dan Kahan, the opening plenary speaker at the recent SENCER Summer Institute, posted a thought provoking consideration of his experience at Santa Clara University to his blog, The Cultural Cognition Project at Yale College of Law. Kahan, the Elizabeth K. Dollard Professor of Law and Professor of Psychology at Yale University, reported on this team's research on cultural cognition at SSI. His talks inspired discussions among participants that lasted for the days following his presentations and, indeed, beyond the end of the Institute. In this post, specifically, he explores the persistent and difficult issues and challenges attending the communication of science and scientific evidence and the consequences of the failure to do so clearly, competently, and lastingly with the public. How can we improve communication; engage listeners or readers more effectively? Read more and add your comments here.