Halloween Largessepublished Oct 21, 2013
So, how important is Halloween shopping to the economy? Is the expected 15% drop in sales a big deal or just a blip? To answer this question, you have to ask "Compared to what?" For instance, Halloween spending is paltry compared with Christmas shopping, which clocks in over 0B. Or, following columnist George Will's line of argument, it is approximately equal to all spending by campaigns for all federal offices in 2012 presidential election cycle. (Halloween has an overall edge in our consumption affections over politics given that spending in non-presidential election years is lower than in presidential cycles.) Alternatively, Halloween spending equals the total spent by all 17,450 K-12 school districts on energy.
So, how do you size up our nation's expenditure on Halloween?
Comment? Start the discussion about Halloween Largesse